Onehouse
targeting
Elite real estate
moscow region
Onehouse - architectural and construction company with an integrated approach to the design and implementation of modern premium class country houses.
Goal:
Creation of the funnel warming up the audience. Attraction of subscribers.
Collection of applications for:
Creation of the funnel warming up the audience. Attraction of subscribers.
Collection of applications for:
- Cooperation
- Meeting with an architect
- Construction of a villa
result
result
result
result
Targeting ads on Facebook - core source of customers for the company
1 year
Term of work
35 831
Click on link
4 229 041
impressions
8 500 €
Budget
7 €
Price per lead
0.2 €
CPC
2 €
CPM
1 643 730
reach
64 496
clicks
1281
Lead
1
Launch preparation
brainstorm
brainstorm
• Product analysis
• Audience analysis
• Audience-touch funnel strategy
• Audience selection strategy
• Sales funnel
• Offers
• Visual triggers
• Audience analysis
• Audience-touch funnel strategy
• Audience selection strategy
• Sales funnel
• Offers
• Visual triggers
2
Testing content, offers and texts with more than 100 options
Results of the created content:
Streaming leads for 4-8 €
Streaming leads for 4-8 €
3
Audience test
appearances strategy
more than 50 options
appearances strategy
more than 50 options
- Audience setting
a. wide
b. straight
c. narrow
d. uncompetitive
e. indirect
f. intersections
g. geo, placement, display time
b. straight
c. narrow
d. uncompetitive
e. indirect
f. intersections
g. geo, placement, display time
- Campaign goals
- Conversion and display optimization
- Test on minimum budgets
- Scaling of effective connections
High Performance Audiences
streaming leads for 4-8 €
streaming leads for 4-8 €
total
total
total
total
The result exceeded expectations. the flow of targeted leads increased 10 times. The client took a break to process them and open new branches
