Onehouse

targeting

Elite real estate

moscow region

Onehouse - architectural and construction company with an integrated approach to the design and implementation of modern premium class country houses.
Goal:
Creation of the funnel warming up the audience. Attraction of subscribers.

Collection of applications for:
  • Cooperation
  • Meeting with an architect
  • Construction of a villa
result
result
result
result
Targeting ads on Facebook - core source of customers for the company
1 year
Term of work
35 831
Click on link
4 229 041
impressions
8 500 €
Budget
7 €
Price per lead
0.2 €
CPC
2 €
CPM
1 643 730
reach
64 496
clicks
1281
Lead
1
Launch preparation
brainstorm
• Product analysis
• Audience analysis
• Audience-touch funnel strategy
• Audience selection strategy
• Sales funnel
• Offers
• Visual triggers
2
Testing content, offers and texts with more than 100 options
Results of the created content:
Streaming leads for 4-8 €
3
Audience test
appearances strategy
more than 50 options
  • Audience setting
a. wide
b. straight
c. narrow
d. uncompetitive
e. indirect
f. intersections
g. geo, placement, display time
  • Campaign goals
  • Conversion and display optimization
  • Test on minimum budgets
  • Scaling of effective connections
High Performance Audiences
streaming leads for 4-8 €
total
total
total
total
The result exceeded expectations. the flow of targeted leads increased 10 times. The client took a break to process them and open new branches